Random Groupings of Words

Ah crap, now I’m not sure what to write here. This article title was actually meant as a sarcastic joke reply to a tweet. You can follow the tweet thread in reverse here:

http://twitter.com/ajitfoldsfive/status/9348369486970880

or in forward here:

TexasAdGrad: Check out @AdAge article “The Real Battle Between Facebook and Google Is for Your Phone” http://bit.ly/fciDo8
ajitfoldsfive: @TexasAdGrad that’s an poignant of a read as my upcoming blog article: “The Real Battle Between McDonalds and Crest is for Your Health”.
TexasAdGrad: @ajitfoldsfive Sounds interesting! Can you send us the link?
ajitfoldsfive: @TexasAdGrad of course. It was kinda a sarcastic joke, so now I’ll have to actually write it… but maybe that will be fun. :P

But as you can see, it wasn’t taken thusly and now I feel the need to explain myself.

So I’m guessing advertising/techie/social publications are under the same constraints as every other news publication, if not more due to the short-timed value of tech news, to pump out news articles en masse with little regard to actual value, but that seems poignant so that we all pay attention. That would be my main criticism of the AdAge article tweeted out by my esteemed friends at @TexasGrad. Kudos to them for reading AdAge, a typically great industry pub, and sharing articles from it to keep those of us who fall out of touch at times in the loop.

But of all the articles to tweet, why this one?

Well, because it seems poignant.

And it has all today’s noteworthy advertising buzz pay-attention characters: Google… Facebook… mobile devices! Jesus, throw in Jude Law and I’ll probably jizz myself!

But really, AdAge?
Is Google really in competition with Facebook? I dunno, maybe.
And over mobile devices? I dunno, maybe.
And should we give a shit? I dunno, maybe.
Will it impact us as advertisers? I dunno, maybe.

When reading the facts and numbers and arguments given in the article, I could only draw one conclusion: someone had to look up some numbers so that they could write an article with enough significant buzz words to help fill a quota needed to fill the pages of a magazine or news article. It kinda feels like that’s what news and editorial is nowadays, especially in regards to tech. And when reading the article, I feel it was written as though it’s something I should pay attention to and take into consideration when making advertising related conversation. And as ad guys go, I’m a very tech-friendly ad guy!

That’s why I came up with my headline: The Real Battle Between McDonalds and Crest is for Your Health

But really, Ajit?
Is McDonalds really in competition with Crest? I dunno, maybe.
And over health? I dunno, maybe.
And should we give a shit? I dunno, maybe.
Will it impact us as humans? I dunno, maybe.

I meant for the headline to be improvable garbage that sounds interesting and as a couple big players that I can spout of some numbers for and make some garbage comparison, and in the end draw some conclusion that we should… pay attention to?

Or by writing that article, would I just be attempting to fill space in a magazine and hope someone publishes it?